https://www.youtube.com/watch?v=M6Oxl5dAnR0
The brief
In 1995, journalist Robert Cringely interviewed Steve Jobs at NeXT headquarters in Redwood City, California for a...
The commodity problem is not solved by improving what you offer. It is solved by changing what it represents. This is what that looks like in practice.
An owner of four Ferraris said it was the first time he had used a vehicle at its actual capacity on a public road. That gap had been open for seventy years.
